I am a Fan of indian ads. I hope one day Pakistani media also rises to that level . But one can't totally blame the local ad agencies as well, because our target market is not yet mature or ready for such sophisicated marketing.
So if you are stuck with Documentory style Zong ads or other zillion ads , tough luck!! Because at the end of the day its the effectiveness and not the creativity of the ad. However, I so wished it was the other way round!
However Nandos is an exception ... its marketing is BULLS EYE. Creative and refreshing!
Now when it comes to indian ads, where should i start. My current favourites are,
- The Nokia ad, with Priyanka Chopra. OMG, She is looking so hot. And seriously the dusky sexy look is so in . The last phrase " Its who we are" is like cherry on the cake.
- Job Ads. Thats another hilarious ad. Its for job seekers and about finding the right jobs. Here , the focus was not on the job itself, but finding the job which is best suited for the individual.
Life insurance ads. I am not sure whether you have seen it , but its really out of the box. Not like the typical ads, where the husband dies in some accident and then there is the abandoned wife with two kids. The concept in this ad is about being able to sustain the same standard of living even after40 years, like when you are old and on fixed income. Food for thought, atleast it got me thinking.
Indians ads drive on humor. Humor is the most powerfool and effective tool when it comes to first impressions. However the drawback with humor is that it wears down fast. So that means you cant have the same ad running for a long time. It has to refreshed quickly. Like we see with Ufone ads. They come up with new jokes and pun every now and then.
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