Thursday, March 5, 2009

PCB Marriage lawns


"Pakistan Cricket Stadiums are now available for marriage lawns.

For booking please contact MLB (Marriage Lawn Board) formerly known as PCB.

Booking Starts from today… "


Have your dream wedding ,Stadium lights and back up generator for additional ooomph....and if you have 20,000+ guest list, you would be eligible to get sponsorship too..

Wednesday, March 4, 2009

Annoying educated ill- literates


Our society is severely lacking in manners and today i could not be proved more right. Today I stopped over to do some errand, and when i come back, what do i see? My car is blocked by some car. I honk, nobody comes, i tried honking several more times but to no fail. While i am impatiently waiting, a stylish man in mid forty comes and is heading in my direction.

I ask him 'is that car yours', he nods and does not have the slightest decency to even look guilty, forget about appologising.

Then Mr X unhurriedly walks to his car, sits in his brand new carolla, wears his seat belt before starting the engine ... and then speeds off leaving me fuming behind.

These are educated and polished people of our society... And then we blame the less fortunate ones!

Monday, March 2, 2009

Pak VS Srilanka- Terrorism hits again


Terrorism striked again today in Pakistan. This time it was in Lahore at the gadafi stadium where Pak VS Srilanka were playing a test match against each other.
Kudos to Srilanka team for taking this bold step and to even agree on coming to Pakistan. But what have we given them back ?!?.. Now no team in their right mind would come to this country. And what should I say about security , its not even worth mentioning. Inshort, we have become a very sad state with hardly any hope!!!

And what about us? 90% of the population is suffereing because of 10% morons responsible for this.. which also includes our government ... GOD help us!!

Marketing: The art of selling ice cubes to Eskimos



Marketing concept revolves around identifying the need and then backing it with goods/service. But what if there is no need, then marketeers pretty much create the need.

The ultimate success of a marketeer would be to create an un-needed need. The art of selling, packaging and presentation can very much make eskimo crave for icecubes.

I felt this change when i used to shop in UAE. Shopping in those hyper malls is an experience. You end up buying tons of things you dont even need. And what for ? some promotion/discount/ or maybe you just wanted to experiment.
Variety and goods display leads to temptation and it compels you to make a buying decison. Unfortunately , in Pakistan , we have the product , but what we lack is packaging or the art of presenting. If you get that straight , trust me you would not crave to buy imported stuff

Advertising/ packaging itself is a very strategic task. It can make or break a product. This requires a thorough study and understanding of the medium.

One such example is of our local beverage, Pakola. It has everything to be an international brand. But yet, it has not been able to sell it at THAT level. There could be two things , either the manufacturers dont know the importance of branding or they are just content where they are right now.

India has mastered the art of branding. Whether it is Bollywood ,IPL or Indian Cusine. I truly feel that we have many things which have huge potential, provided we start thinking strategically and actually start functioning as a body, instead of an individual approach. Our Fashion house has become another joke, where instead working as a unified team with a common goal , people have split into Khi VS Lhr team , not unlike our country situation.

It will serve everyone's interest if we all increase the size of the pie instead of just one slice . Dont look at the slice , its too short term , get a biggger picture !!
And most impotantly , make your country the first base , win people's confidence, provide them quality with creativity. And if you have all the ingredients correct , international fame will follow automatically

Khaadi , Bbq Tonight , Shan , Pakola , Pak music , Fashion Industry, Bareeze have all the potential to become Huge International brands.